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U.S. private label market: breakfast food unit sales by category 2016

Unit sales of private label breakfast food in the United States in 2016, by category (in million units)

The data depicts the unit sales of private label breakfast products in the U.S. in 2016, broken down by category. In that year, the unit sales of private label frozen waffles amounted to 75.3 millions in the U.S.

Ready-to-eat cereal	280.2
Hot cereal/oatmeal	142
Frozen waffels	75.3
Frozen breakfast handheld	31.7
Frozen breakfast entrees	28.6
Frozen bagels	2.1

U.S. private label market: breakfast food unit sales by category 2016

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