Consumer Goods » Food, Beverages & Tobacco » Private Label Market | U.S. unit sales of private label cookies & crackers by segment 2016

U.S. unit sales of private label cookies & crackers 2016, by segment

Unit sales of the private label cookie and cracker category in U.S. retail stores in 2016, by segment (in millions)

The data illustrates the unit sales of the private label cookie and cracker category in U.S. retail stores in 2016, by segment. In that year, the private label cookie category in U.S. retail stores sold about 474 million units.

Cookies 474.2
Saltine crackers 97.4
Graham crackers 38.5
Crackers with fillings 27.9
Breadsticks 8