The data illustrates the unit sales of the private label cookie and cracker category in U.S. retail stores in 2016, by segment. In that year, the private label cookie category in U.S. retail stores sold about 474 million units.
Cookies | 474.2 |
Saltine crackers | 97.4 |
Graham crackers | 38.5 |
Crackers with fillings | 27.9 |
Breadsticks | 8 |