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Private label awareness of millennials on food products in the United States 2015

How aware would you say you are of store brands (products that retailers put their own names or brands on) for the foods you eat?

The data illustrates private label awareness of Millennials on food products in the U.S. in 2015. The survey revealed that 30.9% of respondents are very aware that retailers put their own store brand labels on food products.

Very 30.9
Somewhat 52.8
Not very 12.1
I don't think about it 4.2