Consumer Goods » Food, Beverages & Tobacco » Specialty Foods Market | Food retailers increasing private label focus by product claim U.S. 2017

Share of retailers and wholesalers increasing private label focus U.S. 2017, by claim

Share of retailers and wholesalers increasing store brand focus on specialty foods in the United States in 2017, by product claim

The data displays the percentage of U.S. retailers and wholesalers that increased their store brand focus in 2017, by product claim. That year, 46% of retailers and wholesalers increased their store brand to focus more on natural and organic products.

Natural/organic	46
National brand equivalent	31
Premium/upscale	30
Value	29
Fresh	28
Free from	23
Non-GMO/eco friendly	22
Not increasing focus	18

Share of retailers and wholesalers increasing private label focus U.S. 2017, by claim

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