The data displays the percentage of U.S. retailers and wholesalers that actively pursued private label specialty foods in 2017, by product claim. That year, 52% of retailers and wholesalers pursued private label gluten-free foods.
Organic | 64 |
Gluten-free | 52 |
Natural | 51 |
Better for you | 41 |
Local sourcing | 35 |
Premium/gormet | 26 |
Supply chain transparency | 23 |
Environmental responsibility | 21 |
Non-GMO | 20 |
Social responsibility | 17 |
None | 11 |