The data displays the distribution of specialty food consumers in the U.S. in 2016, by generation. During the survey, 78% of the Millennial respondents said that they were likely to purchase specialty foods.
Millennials (22 to 39 years) | 78 |
Gen X (40 to 51 years) | 61 |
Baby Boomers (52 to 70 years) | 44 |
Swing Generation (71 years and older) | 26 |