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Distribution of U.S. specialty food consumers, by generation 2016

Distribution of specialty food consumers in the U.S. in 2016, by generation

The data displays the distribution of specialty food consumers in the U.S. in 2016, by generation. During the survey, 78% of the Millennial respondents said that they were likely to purchase specialty foods.

Millennials (22 to 39 years) 78
Gen X (40 to 51 years) 61
Baby Boomers (52 to 70 years) 44
Swing Generation (71 years and older) 26