Consumer Goods » Food, Beverages & Tobacco » Specialty Foods Market | Specialty foods: U.S. consumers' reasons for purchase, 2016

Specialty foods: U.S. consumers' reasons for purchase 2016

U.S. consumers' reasons for purchasing specialty foods in 2016

The data illustrates U.S. consumers' reasons for purchasing specialty foods in 2016. In order to gather this information, an online survey was conducted among 1,292 adults with internet access in the U.S. The survey found that 29% of U.S. consumers bought specialty foods due to recommendations of a friend or relative.

To try new things	55
For exciting new food experiences	40
To eat more natural and healthy foods	37
Quality ingredients	36
Tasted sample, then purchased	29
Recommendation from friend/relative	29
Impulse purchase	25
Convenience	23
Discover food during travel	22
Better for the environment	22
Interesting packaging	21

Specialty foods: U.S. consumers' reasons for purchase 2016

StatInvestor