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Specialty foods: U.S. consumers' purchase location by retail channel 2016

U.S. consumers' purchase location of specialty foods in 2016, by retail channel

The data illustrates the locations where consumers purchase specialty foods in the U.S. in 2016. In order to gather this information, an online survey was conducted among 2,155 adults with internet access in the U.S. The survey revealed that 40% of U.S. consumers buy specialty foods at natural food stores.

Supermarket 58
Natural food store 40
Mass merchandiser 36
Farmer's market 31
Club store 29
Specialty food store 25
Stand-alone bakery 16
Online 16
Convenience store 15