The data illustrates the shopping preferences of U.S. specialty food consumers in 2016. In order to gather this information, an online survey was conducted among 1,292 specialty food buyers in the U.S. The survey revealed that 42% of the respondents like to shop at stores where they agree with the company values or philosophy.
A company’s values matter to me just as much as the products they make | 58 |
I like to shop where employees are knowledgeable about the products | 54 |
I like to shop at stores where I agree with the company values or philosophy | 42 |
I like to shop where employees are knowledgeable about health and wellness issues | 37 |
I sometimes ask for advice about recipes and preparation techniques | 35 |
I like to hear about the story or heritage of the products that I buy | 31 |
I like to hear about the story or heritage of the stores where I shop | 27 |
I like to shop at stores where I know the owners | 27 |
I do not agree with any of the statements above | 10 |