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U.S. specialty food consumers' shopping preferences 2016

Shopping preferences of specialty food consumers in the United States in 2016

The data illustrates the shopping preferences of U.S. specialty food consumers in 2016. In order to gather this information, an online survey was conducted among 1,292 specialty food buyers in the U.S. The survey revealed that 42% of the respondents like to shop at stores where they agree with the company values or philosophy.

A company’s values matter to me just as much as the products they make 58
I like to shop where employees are knowledgeable about the products 54
I like to shop at stores where I agree with the company values or philosophy 42
I like to shop where employees are knowledgeable about health and wellness issues 37
I sometimes ask for advice about recipes and preparation techniques 35
I like to hear about the story or heritage of the products that I buy 31
I like to hear about the story or heritage of the stores where I shop 27
I like to shop at stores where I know the owners 27
I do not agree with any of the statements above 10