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Grocery shopping priorities among Millennial mothers in Canada 2016

Share of Millennial mothers who changed their grocery shopping habits in Canada as of May 2016

The data displays the share of Millennial mothers who changed their grocery shopping habits in Canada as of May 2016. During the survey, 54% of Millennial mom respondents said they bought more fresh foods that they cook at home.

Fresh foods that I cook at home	54	44	2
Discounted foods to save money	47	48	5
Organic foods	27	57	16
Convenience foods to save time	27	52	21
Hard-to-find specialty foods	11	59	30

Grocery shopping priorities among Millennial mothers in Canada 2016

StatInvestor