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Grocery shopping priorities among Millennial mothers in Canada 2016

Share of Millennial mothers who changed their grocery shopping habits in Canada as of May 2016

The data displays the share of Millennial mothers who changed their grocery shopping habits in Canada as of May 2016. During the survey, 54% of Millennial mom respondents said they bought more fresh foods that they cook at home.

Fresh foods that I cook at home 54 44 2
Discounted foods to save money 47 48 5
Organic foods 27 57 16
Convenience foods to save time 27 52 21
Hard-to-find specialty foods 11 59 30