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Penetration rate of supermarket chains in the Netherlands 2018, by chain

Penetration rate of supermarket chains in the Netherlands in 2018, by chain

The data displays the penetration rate of supermarket chains in the Netherlands in 2018, by chain. As of 2018, Albert Heijn supermarkets had a penetration rate of roughly 64 percent, indicating that approx. 64% of the households sometimes did their grocery shopping at Albert Heijn. On the other hand, Coop supermarkets had a penetration rate of only 9.2%.

Albert Heijn	63.6
Lidl	44.9
Jumbo	43.6
Aldi	31.1
Plus	17.9
Dirk	13
Coop	9.2
Emté	6.9

Penetration rate of supermarket chains in the Netherlands 2018, by chain

StatInvestor