The data displays the outcome of a survey on the reasons to use several supermarkets in the Netherlands in 2017. As of 2017, when customers were asked why they shop at a certain supermarket, the most prominent reason was because of discounts/promotion. Roughly 60% of the respondents indicated this as a reason for shopping at several supermarkets. The least prominent reason was the occasion, roughly 20% of the respondents indicated that they shop at several supermarkets because of the occasion.
Best discounts/ promotion | 62 |
Distance to supermarket | 51 |
Favorite products | 47 |
Variation in supply | 26 |
The occasion | 18 |