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Reasons to use several supermarkets in the Netherlands 2017

Reasons to use several supermarkets in the Netherlands in 2017

The data displays the outcome of a survey on the reasons to use several supermarkets in the Netherlands in 2017. As of 2017, when customers were asked why they shop at a certain supermarket, the most prominent reason was because of discounts/promotion. Roughly 60% of the respondents indicated this as a reason for shopping at several supermarkets. The least prominent reason was the occasion, roughly 20% of the respondents indicated that they shop at several supermarkets because of the occasion.

Best discounts/ promotion 62
Distance to supermarket 51
Favorite products 47
Variation in supply 26
The occasion 18