Consumer Goods » Food, Beverages & Tobacco » Supermarkets in the Netherlands | Netherlands: customer binding with primary supermarket, by reason 2017

Customer binding with primary supermarket in the Netherlands in 2017, by reason

What binds you to your primary supermarket?

The data displays the outcome of the following survey question: ''What binds you to your primary supermarket?'' During the surveyed period, nearly 50% of the respondents mentioned the close distance to the supermarket as a reason for binding to their primary supermarket.

It is the nearest supermarket	46
Because the supermarket has a good price-quality relation	45
Because by now I know where all the products are, which makes it more easy	44
Because of the well-provided parking spaces	27
Because this supermarket has the biggest assortment	24
Because of the good experience	21
I enjoy coming there, because I know the personnel	15
I can use the self-scan method	13
I can order groceries online	4
The entrepreneur is engaged with the community	4
My neighbours/acquaintances also shop here	4
I would rather go elsewhere, but this supermarket is the cheapest	4
The entrepreneur cares about corporate social responsibility	3
I would rather go elsewhere, but here I do not need to pay for parking	2
Other reason	7

Customer binding with primary supermarket in the Netherlands in 2017, by reason

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