Consumer Goods » Food, Beverages & Tobacco » Supermarkets in the Netherlands | Netherlands: most important characteristics to invest in for supermarkets 2015

Most important characteristics to invest in for supermarkets in the Netherlands 2015

What should supermarkets invest in to make sure they remain relevant in five years time?

The data shows the most important characteristics to invest in for supermarkets in the Netherlands in 2015. Six% of the respondents answered that supermarkets should invest in discovery and entertainment.

Direct buying 40
Easy and convenient 37
Knowledge and know-how 7
Discovery and entertainment 6
Touch & feel 6
Specialism and exclusivity 4

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