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United Kingdom: importance of choice of quality product 2015, by category

Share of shoppers who want more choice of higher quality products in the United Kingdom in 2015, by category

The data displays the share of shoppers who want more choice of higher quality products in the UK in 2015, split by product category. The grocery shoppers showed a higher desire of quality choices for chilled food (48% of respondents), followed by frozen food (39% of participants).

Fresh	37
Chilled	48
Dry grocery	35
Frozen	39
Drinks	31
Non-food grocery	58
Baby	30

United Kingdom: importance of choice of quality product 2015, by category

StatInvestor