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U.S. consumers' importance of different food product features 2017

Which of the following product features are of particular importance to you when buying food?

The data shows the results of a survey conducted in February 2017. About 1,018 U.S. adults were asked what features are important to them when deciding to whether or not to purchase a new food product. About 80% of U.S. consumers indicated that the quality is an important feature when purchasing a new food product.

Quality	80
Value for money	72
Low price	49
Brand	43
Country of origin	20
Sustainability/eco-friendliness	16
Exclusivity	9
Social justice-oriented manufacturer	6
Don't know	0
None of the above	1
Other	2

U.S. consumers' importance of different food product features 2017

StatInvestor