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U.S. consumers' importance of different food product features 2017, by gender

Importance of different product features among U.S. consumers when making food purchases in 2017, by gender

The data shows the results of a survey conducted in February 2017. During the survey, some 75% of the female U.S. consumers indicated that the value for money is an important feature when purchasing a new food product.

Quality	81	80
Value for money	75	69
Low price	53	44
Brand	42	44
Country of origin	21	19
Sustainability/eco-friendliness	19	13
Social justice-oriented manufacturer	8	5
Exclusivity	6	13
Don't know	0	0
None of the above	1	0
Other	2	1

U.S. consumers' importance of different food product features 2017, by gender

StatInvestor