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U.S. consumers' importance of different food product features 2017, by age

Importance of different product features among U.S. consumers when making food purchases in 2017, by age

The data shows the results of a survey conducted in February 2017. During the survey, some 52% of the United States consumers between 18 and 29 years indicated that low prices are an important feature when purchasing a new food product.

Quality	69	82	86
Value for money	58	73	82
Low price	52	49	46
Brand	46	41	43
Exclusivity	23	8	1
Sustainability/eco-friendliness	17	16	14
Country of origin	15	21	22
Social justice-oriented manufacturer	8	5	7
Don't know	0	0	0
None of the above	0	1	0
Other	0	1	3

U.S. consumers' importance of different food product features 2017, by age

StatInvestor