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Hot chocolate purchase criteria among U.S. consumers 2017

Based on which criteria do you usually select your hot chocolate?

The data displays the purchase criteria for hot chocolate among consumers in the U.S. as of February 2017. During the survey, about 61% of the respondents indicated to usually buy hot chocolate based on the taste.

Taste	61
Brand	33
Deal on the product(s)	28
Quality	27
Low price	26
Value for money	25
In-store availability	23
Habit	20
Freshness of the cocoa	11
Recommendations of friends/acquaintances	10
Media/online reviews	4
Exclusivity	4
Fair trade product	3
Organic farming (certified)	2
Country of origin of cocoa	2
Advertisement	2
In-store quality of service/customer friendliness	2
Sustainability/eco-friendliness	2
Regionality of the shop	1
Social justice-oriented manufacturer	1
Don’t know	1
None of the above	1
Other	0

Hot chocolate purchase criteria among U.S. consumers 2017

StatInvestor