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Tea purchase criteria among U.S. consumers 2017

Based on which criteria do you usually select your tea?

The data displays the purchase criteria for tea among consumers in the U.S. as of February 2017. During the survey, about 61% of the respondents named the taste of the tea as an important purchase factor.

Taste	61
Brand	36
Quality	29
Deal on the product(s)	27
Value for money	26
Low price	24
In-store availability	20
Habit	20
Freshness of the tea	19
Recommendations of friends/acquaintances	12
Organic farming (certified)	6
Media/online reviews	5
Country of origin of tea leaves	5
Fair trade product	5
Sustainability/eco-friendliness	4
Exclusivity	4
In-store quality of service/customer friendliness	2
Social justice-oriented manufacturer	2
Regionality of the shop	2
Advertisement	1
Don’t know	0
None of the above	1
Other	2

Tea purchase criteria among U.S. consumers 2017

StatInvestor