UK: leading retail brands on YouTube 2017

The figure illustrates the leading ten retail brands on YouTube in the UK as of October 2017, by total number of uploaded video views. Smyths Toys Superstores was the most viewed channel, with approx. 256.4 million uploaded video views.

As well as having the highest number of total video views, Smyths Toys Superstores was the most popular with 179,736 accounts subscribing to that channel.