Leading retailers for customer trust in the UK 2017

The data displays the results of a 2017 survey in which respondents in the UK were asked which retailers they most and least trust with their personal data. The leading retailer based on customer trust was Amazon, which 50% of those surveyed say they trust with their personal data. Other trustworthy brands among consumers are Tesco (at 39%), Sainsbury's and Boots (both at 33%).