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Reasons for signing up for a Tesco Clubcard in the UK 2016

Reasons for signing up for a Tesco supermarket loyalty / Clubcard in the United Kingdom in 2016

The data displays the results of a survey in which respondents were asked for their reasons for signing up for a Tesco Clubcard in the UK in 2016. A majority of 66% of respondents have a Tesco Clubcard because the vouchers can be used as money off your shopping, followed by 54% who like to gain cash back from price matching.

Vouchers can be used as money off your overall shopping bill	66
To gain cashback from price matching	54
Vouchers for money off specific products	48
Points / vouchers which can be collected and traded in for rewards	48
Vouchers which can be used for other things, ie. petrol discounts	35
Vouchers which can be used for other retailers	17
To be the first to hear the latest news from this supermarket	13
To get free hot drinks, newspapers, etc	5
I was convinced to sign up by a member of staff	5

Reasons for signing up for a Tesco Clubcard in the UK 2016

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