The data displays the market share of the leading peanut butter brands in the U.S. in 2017, based on sales. For the 52-week period ended on January 22, 2017, Smucker's accounted for approx. 3.1% of the United States peanut butter market.
Jif | 31.7 |
Private label | 18.4 |
Skippy | 10.5 |
Peter Pan | 9.3 |
Jif Natural | 4.9 |
Skippy Natural | 4.8 |
Smucker's | 3.1 |
Skippy Super Chunk | 2.1 |
Jif To Go | 1.6 |
Smucker's Goober | 1.6 |