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U.S. private label market: pasta and rice dollar sales share by category 2017

Dollar sales share of private label pasta and rice in the United States in 2017, by category

The data displays the dollar sales share of private label pasta and rice in the U.S. in 2017, broken down by category. In the 52 weeks ending June 11, 2017, private label pasta accounted for roughly 27.6% of total U.S. pasta and rice category sales.

Pasta 27.6
Rice 14.1