U.S. private label market: pasta and rice unit sales by category 2017, by category
Unit sales of private label pasta and rice in the United States in 2017, by category (in million units)
The data displays the unit sales of private label pasta and rice in the U.S. in 2017, broken down by category. In the 52 weeks ending June 11, 2017, U.S. sales of private label rice amounted to approx. 133 million units.