Consumer Goods » Food, Beverages & Tobacco » U.S. Italian Foods Industry | Buying frozen pizza instead of buying it from a restaurant U.S., 2016

Pizza in the United States: buying it frozen instead of buying it from a restaurant 2016

Why do you buy frozen pizza instead of buying pizza from a restaurant?

The data displays the results of a survey conducted in the U.S. in 2016. U.S. consumers were asked about the main reasons for buying frozen pizza instead of buying it from a restaurant. As of 2016, about 28% of respondents indicated that they buy frozen pizza because it is more convenient than delivery or carryout.

Quick and easy meal	64
Less expensive than pizza from a restaurant	44
Long shelf life/can keep it in the freezer	39
Faster than delivery or carryout	28
More convenient than delivery or carryout	28
Good option for when family/friends visit	16
Better overall value than pizza from a restaurant	14

Pizza in the United States: buying it frozen instead of buying it from a restaurant 2016

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