Consumer Goods » Food, Beverages & Tobacco » U.S. Italian Foods Industry | Favorite pizza crust styles by generation U.S. 2016

U.S. consumers' favorite pizza crust styles in 2016, by generation

Popular pizza crust styles among U.S. consumers as of January 2016, by generation

The data displays the popular pizza crust styles among U.S. consumers as of January 2016, by generation. During the survey, 46% of Mature (70 years and older) respondents answered that they preferred thin crust pizzas.

Millennials (18 to 35 years old) 15 15 18 26 8 9 3 4 2
Gen Xers (36 to 50 years old) 30 20 15 11 9 2 2 8 2
Baby Boomers (51 to 69 years old) 36 18 16 6 10 1 4 8 2
Matures (70 years and older) 46 19 9 8 8 1 7 2