Christmas shopping: Share planned purchase product category UK 2016

The data displays the share of planned purchases for Christmas shopping by product category in the UK in the year 2016. Most consumers plan on buying apparel and accessories this holiday season, amounting to 60%. Gift cards were mentioned by 56% of shoppers as planned purchases, followed by toys, accumulating to 51%. Automobiles were the least reported product category, only representing 3% of planned purchases.