Christmas shopping: share of products mobile device shopping UK 2016

The data describes the share of product categories being shopped for Christmas using a mobile device in the UK in 2016. Apparel and accessories are the leading product category, amounting for a share of 46% of all shopping made via mobile devices. Toys rank second with a share of 36 percent, followed by personal care items, accounting for 33%. Books and ebooks show the smallest share of purchases via mobile devices only marking 2%.