Consumer Goods » Furniture » Christmas season in Europe | Percentage change in purchases made via mobile devices UK 2015-2016

Christmas shopping: percentage change purchases mobile device shopping UK 2015-2016

Percentage change in purchases made via mobile devices for the holiday season in the United Kingdom from 2015 to 2016, by product category

The data illustrates the percentage increase of product categories being shopped for Christmas using a mobile device in the UK between 2015 and 2016. Toys, make-up and beauty supplies as well as experiences showed the largest increment over the years, accounting for 13% each. Apparel and accessories followed, recording an increase of 9% between the two season. On the other end, books and ebooks showed a decrease of 3%.

Apparel & accessories 9
Toys 13
Make-up/ Beauty supplies 13
Technology 6
Video Games 0
Experiences 13
Gift cards 7
Home 8
Jewelry 3
Entertainment/ Party supplies 5
Sporting goods 6
Mobile devices 5
Automobile 2
Books/ ebooks -3

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