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Christmas shopping: share of ways retail app usage UK 2016

Share of ways a retail app is used for Christmas shopping in the United Kingdom in 2016

The data depicts the share of ways retail-related apps are being used for Christmas shopping in the UK in 2016. Most consumers reported using retail apps for shopping, accounting for 26 percent, while one quarter mentioned using retail-related apps for price comparison. One half of the consumers interviewed, reported not using any retail related apps for Christmas shopping.

Shopping 26
Price comparison 25
loyalty program 17
Coupons 15
Flash sales 10
Shopping lists 9
In-store shopping/ navigation 6
Other 1
I do not use any retail related apps 50

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