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Christmas shopping: quantity of retail apps UK 2016

Share of quantity of retail apps used among consumers in the United Kingdom in 2016

The data shows the share of the number of different retail apps used by consumers for Christmas shopping in the UK in 2016. Most consumers reported using at least one retail app, amounting to 50 percent, while 41% still reported using two or more retail apps for Christmas shopping

At least 1 retail app 50
2 or more retail apps 41
5 or more retail apps 9

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