Christmas shopping: share of purchases on a mobile device UK 2016

The data illustrates the share of purchases for Christmas which will be made using a mobile device in the UK in the year 2016, by quintile. While 22% of respondents planned on doing less than 20% of their purchases for Christmas on a mobile device, 11% planned on carrying out 21 to 40% of their Christmas shopping using a mobile device. The proportion of people doing 80% or more of their shopping on a mobile device was fairly low, standing at 1%.