The data illustrates the leading five selling countries of IKEA products in 2017. In that year, Germany was the leading selling country of IKEA products at 15%.
IKEAIKEA is an internationally known home furnishing retailer. It has grown rapidly since it was founded in 1943. Today it is the world's biggest furniture retailer, recognized for its Scandinavian style. The majority of IKEA's furniture is flat-pack, ready to be assembled by the consumer. This allows a reduction in costs and packaging.One of the key competitive advantages IKEA has is its extensive knowledge about the customers.
