The data displays the locations where U.S. consumers would purchase a new mattress in 2017, by household income. According to the survey, 19% of U.S. adults would consider purchasing a new mattress at IKEA. The corresponding figure for those for whom household income was 150,000 USD per year or higher was 15%.
Mattress/bed store | 68 | 60 | 60 | 64 | 77 | 76 | 79 | 76 | 53 |
Mattress outlet store | 44 | 42 | 46 | 49 | 46 | 40 | 41 | 54 | 39 |
Furniture store | 42 | 39 | 36 | 44 | 44 | 47 | 45 | 54 | 35 |
IKEA | 19 | 17 | 24 | 24 | 17 | 24 | 18 | 15 | 9 |
Online direct-to-consumer store (e.g. Casper) | 18 | 17 | 13 | 20 | 22 | 23 | 26 | 22 | 6 |
Mail order/online retailer (e.g. Amazon) | 15 | 20 | 14 | 13 | 15 | 15 | 18 | 20 | 7 |
Other | 4 | 9 | 5 | 5 | 2 | 0 | 1 | 4 | 9 |