The data displays preferred locations to purchase a new mattress in the U.S. in 2017, by age group. According to the survey, 19% of U.S. adults would consider purchasing a new mattress from IKEA. The corresponding figure for those aged 18 to 29 was higher at 33%.
Mattress/bed store | 68 | 73 | 69 | 63 |
Mattress outlet store | 44 | 46 | 45 | 41 |
Furniture store | 42 | 45 | 41 | 41 |
IKEA | 19 | 33 | 18 | 8 |
Online direct-to-consumer store (e.g. Casper) | 18 | 19 | 22 | 10 |
Mail order/online retailer (e.g. Amazon) | 15 | 14 | 17 | 10 |
Other | 4 | 1 | 3 | 9 |