The data displays brand recognition among U.S. adults of direct-to-consumer mattress brands as of January 2017, by gender. According to the survey, 71% of U.S. women stated they did not know any of the listed brands.
None of the above | 67 | 71 | 62 |
Casper | 17 | 17 | 18 |
Tuft & Needle | 6 | 7 | 4 |
Leesa | 6 | 5 | 6 |
Cocoon by Sealy | 6 | 6 | 6 |
4Sleep | 5 | 3 | 6 |
Helix | 5 | 4 | 7 |
Bear | 4 | 2 | 5 |
Sapira | 4 | 3 | 5 |
Hyphen | 2 | 1 | 2 |
Eve | 2 | 1 | 3 |
Bedaga | 1 | 0 | 2 |