The data displays the leading factors influencing consumers' mattress purchases in the U.S. as of 2016. As of 2016, 86% of respondents stated that the comfort and support of the mattress was a factor which influenced their decision to buy or not to buy the product.
The comfort and support of mattress | 86 |
Free delivery | 80 |
Non-pushy salespeople in store | 77 |
A wide selection of mattress types | 77 |
Cleanliness / appearance of store | 74 |
Sleep / health benefits of mattresses | 73 |
Retailer reputation | 72 |
Knowledgeable salespeople in store | 71 |
Big sales and discounts / promotions | 70 |
Information about mattress construction | 70 |