The data displays the criteria U.S. adults factor into their decision when purchasing a new mattress as of January 2017, by gender. According to the survey, 92% of U.S. women felt comfort mattered in comparison to 82% of men.
Comfort | 87 | 92 | 82 |
Build quality | 51 | 49 | 54 |
Low price | 42 | 45 | 39 |
Special offers/deals | 36 | 43 | 29 |
Non-toxic materials | 36 | 40 | 31 |
Warranty | 33 | 39 | 27 |
Allergen-free | 28 | 32 | 24 |
Seals of quality / certification marks | 22 | 23 | 22 |
Recommendations of friends | 19 | 21 | 17 |
Environmental friendliness | 14 | 15 | 13 |
Recommendations of retailers | 7 | 7 | 6 |
None of the above | 3 | 1 | 6 |
Other | 1 | 1 | 1 |