The data displays Wayfair's operating expenses from 2012 to 2017, by type. The home goods e-retailer invested 550 million USD in advertising in 2017, a 34.4% increase from the previous year's ad expenditure of 409 million USD.
2012 | 25.73 | 65.5 | 22.14 | 52.96 | 0.21 | |
2013 | 35.5 | 108.47 | 33.51 | 62.25 | 0.54 | |
2014 | 55.8 | 191.28 | 80.11 | 130.7 | 0.98 | |
2015 | 81.23 | 278.22 | 106.15 | 155.58 | 0.89 | |
2016 | 127.88 | 409.13 | 177.54 | 289.49 | ||
2017 | 169.52 | 549.96 | 634.8 |