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Online share of total U.S. retail revenue 2011-2021, by product category

E-commerce share of total retail revenue in the United States in 2011, 2016 and 2021, by product category

The data displays the e-commerce share of total retail revenue in the U.S. in 2011, 2016 and 2021, sorted by product category. In 2016, e-retail accounted for 19% of toys and sporting goods sales in the U.S. This share is set to increase to 28% in 2021.

Electronics & appliances / computer & office products	19	24	32
Books and magazines / music / videos	15	21	33
Toys & sporting goods	10	19	28
Apparel & footwear	9	17	28
Furniture & home furnishings	6	12	18
Drugs, health & beauty care	3	6	13
Food & alcohol	1	2	5

Online share of total U.S. retail revenue 2011-2021, by product category

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