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U.S. online shopping frequency 2017, by product line

Online shopping frequency of online shoppers in the United States as of April 2017, by product line

The data describes the online shopping frequency of online shoppers in the U.S. as of April 2017, distinguished by type of product. During the survey period, 40.2% of respondents stated they often bought books, music, and other media products online.

Food 6.8 21.3 28.3 43.5
Electronic devices 18.3 51 22.8 7.9
Clothing, accessories, shoes 32.6 44.8 15.6 7
Furniture furnishings 4.3 27.4 37.3 31.1
Household goods (e.g. cookware, batteries, etc.) 17.3 45.2 23.3 14.2
Books, music, and other media products 40.2 37.1 15 7.7