The data describes a ranking of products which digital shoppers buy online the most as of April 2017. During the survey period, 37% of respondents stated that their most popular online shopping category was clothing, accessories, and shoes.
Clothing, accessories, shoes | 37 |
Books, music, and other media products | 28 |
Electronic devices | 17 |
Household goods (e.g. cookware, batteries, etc.) | 13 |
Food | 5 |
Furniture/ furnishings | 1 |