U.S. coffee drinker demographics by age group 2017

The data displays the results of an online survey conducted by the National Coffee Association (NCA) from January 9 to January 23, 2017. U.S. survey respondents were asked what kind of beverages they have drunk during the past day. The survey revealed that coffee penetration among U.S. consumers aged between 60 years and older was 68%.

The hot drinks market in the U.S. was valued at 17.78 billion USD in 2016.