The data displays the results of an online survey conducted by the National Coffee Association (NCA) from January 9 to January 23, 2017. U.S. survey respondents were asked what kind of beverages they have drunk during the past day. The survey revealed that past-day penetration of espresso-based beverages among U.S. consumers was 24%.
Traditional coffee | 45 |
Traditional coffee (not gourmet) | 31 |
Espresso-based beverages | 24 |
Traditional coffee (gourmet) | 16 |
Decaf | 10 |
Non-espresso based beverages | 10 |
Instant | 6 |